NEW WORK: The Little Red Fish logotype

Final-ish logotype and detail for "The Little Red Fish" comic that I'm working on with James Moffitt.  It is supposed to mimic Persian type, but unlike many typefaces that do the same, I worked hard at keeping it readable. The serifs and rounded interior of the letter "e"s eye were an after thought that helped readability as well has made the text more characteristic of Persian type. The diamond shapes referenced Persian type and decorative motifs. These inset diamond shapes also exist to create rhythm and aid the reading of individual character's strokes. Hope you enjoy. (click images to enlarge)

I used Designing Type by Karen Cheng for reference. It's the most comprehensive type design book that I have seen.

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