I try to make an effort to use aesthetics that are appropriate to the content. This is a bit more obvious for band posters since, often times, aesthetics are the only thing going for them. Instead of illustrating something using a definitive “style” I choose techniques and imagery that reflect the musicians. This is important. I feel like several of us forget that and make imagery for ourselves and not the client. It can be just as much fun experimenting and getting out of your comfort zone as it is to keep creating stuff using your personal style.
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